Spotify 2018 Wrapped
Spotify 2018 Wrapped
Hundreds of millions of music fans listen to Spotify. But no two fans listened exactly the same. So how could we recap each fan’s year in a way that was unique to them?
With 2018 Wrapped, Spotify invited both artists and fans to explore and celebrate their year in music. Over 20 million fans visited the campaign site on the first day alone, to discover their stats, top artist, collect personalized playlists, and uncover more unexpected insights. And of course, they shared their musical snapshot, driving 2018 Wrapped to be Twitter’s top Global Trending Topic on launch day.
We used live image data analysation transforming people’s data into dynamic layouts and animations. Over 35 million fan visits. And every experience was unique.
The campaign was translated into 21 languages with an out of home campaign with 350 unique posters in 11 countries. Over 20 million visitors on the first day alone.
Press: TechCrunch Wired MTV Fast Company The Atlantic Billboard Complex
Hundreds of millions of music fans listen to Spotify. But no two fans listened exactly the same. So how could we recap each fan’s year in a way that was unique to them?
With 2018 Wrapped, Spotify invited both artists and fans to explore and celebrate their year in music. Over 20 million fans visited the campaign site on the first day alone, to discover their stats, top artist, collect personalized playlists, and uncover more unexpected insights. And of course, they shared their musical snapshot, driving 2018 Wrapped to be Twitter’s top Global Trending Topic on launch day.
We used live image data analysation transforming people’s data into dynamic layouts and animations. Over 35 million fan visits. And every experience was unique.
The campaign was translated into 21 languages with an out of home campaign with 350 unique posters in 11 countries. Over 20 million visitors on the first day alone.
Press: TechCrunch Wired MTV Fast Company The Atlantic Billboard Complex
Credits
Produced at Spotify Brand & Creative
Global Executive Creative Director: Alex Bodman
Creative Directors: Dan Brill, Rajeev Basu, Spencer Hansen, Noel Yeo, Alexandra Sobieki
Global Design Director: Rasmus Wangelin
Senior Art Director: Erik Herrstrom, Martin Bergren
Art Director: Angeline Toh, Steven Conaway
Senior Designer: April Pascua
Designer: William Oswin
Illustrator: Joseph Melhuish
Copywriters: Chris Monk, James Aviaz
Extended Team: alexandra Tanguay, Christine Andren, Christine Motch, Jonathan Chu, Belinda Lopez, Andon Espeseth, Lauren Solomon, Lindsay Fischler, Payman Kassaie, Candice Greenberg, Opal Hoy, June Sauvaget, Neal Gorevic, Manu Orssaud, Krista Scozzari, Sarah Schlein, Zach Pantel, Nathan Doiev, Jacky Tran, Natalie Espinosa, Jenna Alchin, Kenzie Tankersley, Scott Marsden, Erin Palme, Leah Xu, Clin Fahy, Owen Heneghan, Nick Culver, Mert Savner, Race Archibold, Margot Kurfess, Ellion van Buskirk, Sidra Ahmad
Production Partner: Active Theory
Produced at Spotify Brand & Creative
Global Executive Creative Director: Alex Bodman
Creative Directors: Dan Brill, Rajeev Basu, Spencer Hansen, Noel Yeo, Alexandra Sobieki
Global Design Director: Rasmus Wangelin
Senior Art Director: Erik Herrstrom, Martin Bergren
Art Director: Angeline Toh, Steven Conaway
Senior Designer: April Pascua
Designer: William Oswin
Illustrator: Joseph Melhuish
Copywriters: Chris Monk, James Aviaz
Extended Team: alexandra Tanguay, Christine Andren, Christine Motch, Jonathan Chu, Belinda Lopez, Andon Espeseth, Lauren Solomon, Lindsay Fischler, Payman Kassaie, Candice Greenberg, Opal Hoy, June Sauvaget, Neal Gorevic, Manu Orssaud, Krista Scozzari, Sarah Schlein, Zach Pantel, Nathan Doiev, Jacky Tran, Natalie Espinosa, Jenna Alchin, Kenzie Tankersley, Scott Marsden, Erin Palme, Leah Xu, Clin Fahy, Owen Heneghan, Nick Culver, Mert Savner, Race Archibold, Margot Kurfess, Ellion van Buskirk, Sidra Ahmad
Production Partner: Active Theory