ANGELINE TOH
Design & Art Direction. Currently at «ROBINHOOD».
«SPOTIFY» Wrapped 2018
Hundreds of millions of music fans listen to Spotify. But no two fans listened exactly the same. So how could we recap each fan’s year in a way that was unique to them?
With 2018 Wrapped, Spotify invited both artists and fans to explore and celebrate their year in music. Over 20 million fans visited the campaign site on the first day alone, to discover their stats, top artist, collect personalized playlists, and uncover more unexpected insights. And of course, they shared their musical snapshot, driving 2018 Wrapped to be Twitter’s top Global Trending Topic on launch day.
Over 35 million fan visits. And every experience was unique.
Press: TechCrunch Wired MTV Fast Company The Atlantic Billboard Complex
Cannes Lions: 2 Bronze, 9 FinalistOne Show Awards: 3 Gold, 1 Silver, 1 Bronze, 1 Finalist
ADC Awards: 2 Gold, 3 Bronze, 2 Finalists
D&AD Awards: 2 Wood Pencil, 1 FinalistClio Awards: 4 Silver, 1 BronzeFWA: Site of the Day
Awwwards: Site of the Day
Webby Awards: 1 Winner
Live image data analysation transforming people’s data into dynamic layouts and animations.
Translated into 21 languages.
Over 20 million visitors on the first day alone.
And then artists were invited to relive the year.
Out of home campaign with 350 unique posters in 11 countries.
