Robinhood Brand Refresh
Robinhood Brand Refresh
Robinhood was founded to make financial markets accessible to everyone. Over the past decade, it has transformed the industry by introducing commission-free trading, saving investors billions. The company has expanded its offerings with products like Robinhood Retirement, Gold Card, joint accounts, crypto trading, and advanced tools—positioning itself as a full-service platform for the next generation of investors.
To mark this growth and signal what’s ahead, Robinhood partnered with brooklyn-based Porto Rocha to unveiled a bold new visual identity.
Photographer Lauren Bamford and set stylist Sarah Pritchard were commissioned to create a series of still-life photographs that convey the brand’s sophisticated look and feel across various touchpoints.
Together with illustrator Pi-slices, we built an extensive illustration library to represent the brand across marketing materials and within the product itself. As a finance company, Robinhood adheres strict legal regulations, meaning our visuals couldn't be overly promotional or make unrealistic promises. As a result, we opted for elegant, abstract shapes to convey different types of messaging.
Robinhood was founded to make financial markets accessible to everyone. Over the past decade, it has transformed the industry by introducing commission-free trading, saving investors billions. The company has expanded its offerings with products like Robinhood Retirement, Gold Card, joint accounts, crypto trading, and advanced tools—positioning itself as a full-service platform for the next generation of investors.
To mark this growth and signal what’s ahead, Robinhood partnered with brooklyn-based Porto Rocha to unveiled a bold new visual identity.
Photographer Lauren Bamford and set stylist Sarah Pritchard were commissioned to create a series of still-life photographs that convey the brand’s sophisticated look and feel across various touchpoints.
Together with illustrator Pi-slices, we built an extensive illustration library to represent the brand across marketing materials and within the product itself. As a finance company, Robinhood adheres strict legal regulations, meaning our visuals couldn't be overly promotional or make unrealistic promises. As a result, we opted for elegant, abstract shapes to convey different types of messaging.
Credits
Created with Robinhood
Head of Creative: Carlo Luetto
Creative Director: Tim Scales
Associate Creative Director: Angeline Toh
Staff Creative Producer: Devon Lach
Creative Agency: Porto Rocha
Photography: Lauren Bamford, Sarah Pritchard
Illustration: Pi-slices
Created with Robinhood
Head of Creative: Carlo Luetto
Creative Director: Tim Scales
Associate Creative Director: Angeline Toh
Staff Creative Producer: Devon Lach
Creative Agency: Porto Rocha
Photography: Lauren Bamford, Sarah Pritchard
Illustration: Pi-slices