Robinhood Market
Robinhood Market
Following an initial 2024 refresh to establish a more grown-up, elevated identity, Robinhood expanded internationally and introduced major new products, transforming the platform from a commission-free trading pioneer into a comprehensive financial ecosystem. To better connect with its shifting demographic, Robinhood partnered with the Porto Rocha team to bring Robinhood Market to life: a premium merchandise store designed as a strategic storytelling channel and an end-to-end exercise in comprehensive brand building.
The team worked with the Office of Applied Strategy to establish a retail strategy that resulted in a three-tier merchandising framework that balanced immediate marketing needs with long-term brand equity. This strategy came to life seamlessly across product design, material sourcing, website development, and e-commerce asset creation.
This collaboration resulted in a dynamic, 360-degree brand canvas that unlocks entirely new ways for Robinhood to connect with their most engaged users, attract design-conscious new audiences, and tell it’s brand story as they continue to evolve.
Following an initial 2024 refresh to establish a more grown-up, elevated identity, Robinhood expanded internationally and introduced major new products, transforming the platform from a commission-free trading pioneer into a comprehensive financial ecosystem. To better connect with its shifting demographic, Robinhood partnered with the Porto Rocha team to bring Robinhood Market to life: a premium merchandise store designed as a strategic storytelling channel and an end-to-end exercise in comprehensive brand building.
The team worked with the Office of Applied Strategy to establish a retail strategy that resulted in a three-tier merchandising framework that balanced immediate marketing needs with long-term brand equity. This strategy came to life seamlessly across product design, material sourcing, website development, and e-commerce asset creation.
This collaboration resulted in a dynamic, 360-degree brand canvas that unlocks entirely new ways for Robinhood to connect with their most engaged users, attract design-conscious new audiences, and tell it’s brand story as they continue to evolve.
Credits
Created with Robinhood
Head of Creative: Carlo Luetto
Creative Director: Tim Scales
Associate Creative Director: Angeline Toh
Staff Creative Producer: Devon Lach
Senior Art Director: Gina Kim
Senior Visual Designer: Min Kim
Motion Designer: Ryan Jacobson
Creative Agency: Porto Rocha
Strategy: Office of Applied Strategy
Web Developer: Kristofer Black
Photography: Mari Juliano
Created with Robinhood
Head of Creative: Carlo Luetto
Creative Director: Tim Scales
Associate Creative Director: Angeline Toh
Staff Creative Producer: Devon Lach
Senior Art Director: Gina Kim
Senior Visual Designer: Min Kim
Motion Designer: Ryan Jacobson
Creative Agency: Porto Rocha
Strategy: Office of Applied Strategy
Web Developer: Kristofer Black
Photography: Mari Juliano