︎

ANGELINE TOH


Design & Art Direction. Currently at «RIOT GAMES».
︎ INDEX
*Real Work*
RG Guidelines
Expansion
 Player Portraits
 Confidential
2020+ Design System
2021 Wrapped
2020 Wrapped
2018 Wrapped
Spotify Kids
 New Music Friday
Play Their Resumé
 Spotify Brand Shoot
Hot Country
Comando Colibrí
Bowie

*Personal Projects*
Relay 034
Makima
Turnip
Hieronymus Bosc
Nabeyaki


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«SPOTIFY» 2020+ Design System

A design system to unify Spotify’s global marketing work
With the ambition to unify Spotify’s global marketing work, we created a directional design system containing three different articulations of the brand. The directions called Focused, Playful and Editorial each express the brand in a unique way and can be used appropriately. The toolkit, a 300+ page document, displays a detailed view of how to use the directions in a number of applications ranging from ATL, animation, social, interactive, banners, partnerships and more. Since its launching in 2020, the design system is used globally.



2021 Wrapped’s design embodied the twists and turns of the year-that-was, using an undulating ribbon to guide users through the experience with custom designed icons and a vibrant color palette that brought out fun and positivity in a less-than normal-year.














Produced at Spotify, New York
Design Team: Rasmus Wangelin, Erik Herrström, Angeline Toh, Andreas Lindahl, Will Oswin
Motion Design: Hornet
Collaborators: Christine Andren, Payman Kassaie, Candice Greenberg, Neal Gorevic, Zach Pentel, Alexander Bodman, Alexandra Tanguay, Lauren Solomon