ANGELINE TOH
Design & Art Direction. Currently at «ROBINHOOD».
«spotify» HiFi
There’s a new best way to listen to the best music on the best streaming platform. The bitrate is higher, the compression is lossless, and the bit depth is >16-bits. But it’s really about the feeling of knowing you’re listening to the best music and what that says about you. Say Hi to HiFi.
The lyrics are sharper, the bass is deeper, the high notes are crisper. That all adds up to a heightened experience that means you enjoy the music even more. For below-the-line and online video components, we decided to use high definition, almost abstract 3D that alludes to typical listening environments and how HiFi enhances the listening experience.
Because HiFi is kind of like your listening just leveled up. We’ll launch HiFi by speaking to music lovers through a full funnel campaign that introduces the product, builds credibility and ultimately get people to try HiFi.
We created a set of unique guidelines that were based the Spotify Premium visual system for different agencies and regions working with the HiFi campaign.
Executive Creative Director: Marie Ronn
Creative Director: Oriel Davis Lyons
Head of Brand Design: Rasmus Wängelin
Brand Design Director: Carlo Luetto
Senior Art Director: Angeline Toh
Art Director: Chelsea Alburger
Brand Manager: Christine Motch
Producer: Zack Grant, Saul Metnick
Creative Partner: Man Vs Machine